Mother Nature's Honest Ad Agency
Hi, I’m Naomi — the human behind Mother Nature’s Ad Agency and the inventor of Enso, a patented platform built around circular economy solutions. I spend my days obsessing over waste streams, material reuse, and why yogurt containers keep pretending they’re recyclable. (Spoiler: they’re not.)
Mother Nature: How Can Half the Country Get It So Wrong?
Issue #28 View in Browser How Can Half the Country Get It So Wrong? What happens when we get scared selfish Hey Reader, We’ve all been there. It’s Thanksgiving and you’re well into your second glass of vino, when someone says something so confidently absurd you briefly wonder if oxygen is being distributed evenly at the table. Later, you’re drafting the perfect response — so airtight and undeniable, your second cousin will rethink his entire worldview and praise your name. You’re three...
Mother Nature: It’s Not the Plane You Should Worry About
Issue #27 View in Browser It’s Not the Plane You Should Worry About If something feels off up there, it’s not in your head Hey Reader, Old Faithful says when there’s a problem, it usually takes two. I’ll admit it… I like to mess with you sometimes. Especially when you trap yourself in a metal tube at 35,000 feet. Up there, you’re white-knuckling the armrest, practicing your box breathing. The overhead vent blasts air straight into your face, while the guy in front of you reclines into your...
Mother Nature: The Poison Beneath the Playground
Issue #26 View in Browser The Poison Beneath the Playground A neighborhood built on 22,000 tons of secrets Hey Reader, In 1890, William Love had a grand vision for Niagara Falls. A utopia where honeymooners and chemical plants could thrive together, powered by a canal he would dig to harness the river’s energy. But carving a canal takes more than a vision board. The project stalled. The money dried up. And Love had to pay off early investors with money from new, unsuspecting ones. Today, we...
Mother Nature: The Acid Wash We Should Have Left in the ’80s
Issue #25 View in Browser The Acid Wash We Should Have Left in the ’80s The trend making an unfortunate comeback. Hey Reader, When people think of the 80s, they think big hair, acid rain, and neon. So much neon. You were very “extra” that decade. A real testament to the unnatural. AquaNet was punching holes in the ozone layer. Acid rain was dissolving buildings. Neon was an assault on the senses, but it made you more visible in the smog. So, tradeoffs. While two of those things have stayed...
Mother Nature: The Deadly Fog That Swallowed London
Issue #24 View in Browser The Deadly Fog That Swallowed London The disaster that forced a monarchy to clear the air Hey Reader, London has always had great marketing. The fog. The mystery. The gas lamps glowing through the mist. For more than a century, London fog has been shorthand for the kind of moody romanticism that makes people book expensive flights and take too many photos of bridges. They even named a trench coat after it. Classic. Timeless. Beige. The sort of thing detectives wear...
Mother Nature: Toto, I Don't Think We're in Kansas Anymore
Issue #23 View in Browser Toto, I Don't Think We're in Kansas Anymore Tornado country has gotten bigger. Is your family ready? Hey Reader, Remember The Wizard of Oz? A twister barrels across the Kansas countryside. Auntie Em runs for the storm cellar, yelling Dorothy’s name. Too late. Dorothy’s airborne with a flying cow. That was life on the Plains at the turn of the last century. You didn’t get a siren or an Amber Alert. Just a house dropped on a debatedly wicked witch. Fast forward to...
Mother Nature: The Longevity Secret
Issue #22 View in Browser The Longevity Secret Is there a fountain of youth hidden in a small California city? Hey Reader, Longevity is the new status symbol. It used to be cars. Then it was Peloton. Now it’s mitochondria. Everyone’s suddenly an amateur biochemist explaining NAD+ at brunch like they personally discovered it. Nothing like watching you try to biohack your way to 100 while still forgetting to floss. And where do you turn for wisdom? Instagram, where the blueprint for longevity...
Mother Nature: We Ran Out of Plastic Bottles to Recycle
Issue #21 View in Browser We Ran Out of Plastic Bottles to Recycle Sustainability’s awkward moment Hey Reader, It pains me to say this, but we’re running out of plastic bottles. No, I haven’t been hacked. And it’s not April Fool’s. And before you come at me: yes, I know about the Great Pacific Garbage Patch. It’s real. It’s enormous. It is absolutely choking my beloved sea turtles. And yet, in a country drowning in plastic, companies can’t find enough of it to recycle. Americans throw away 60...
Mother Nature: When Life Magazine Made Garbage Look Glamorous
Issue #20 View in Browser When Life Magazine Made Garbage Look Glamorous How 'Throwaway Living' became aspirational Hey there, I’ve been doing this gig for a long time. Long enough to know that when something breaks at scale, it was probably sold as progress. For 4.5 billion years, I’ve been running a zero waste operation. No landfills. No recycling bins. Then humans showed up and invented garbage. I’m not talking about plastic that lasts for hundreds of years. I mean the plastic products...
Mother Nature: Why Good Intentions Keep Backfiring
Issue #19 View in Browser Why Good Intentions Keep Backfiring From New Year’s resolutions to climate action Hey there, Mid-January is a very specific vibe. The champagne is flat. The new water bottle is already lost. The gym is still busy, but everyone looks like they’re doing court-ordered community service. Meanwhile, you’re white-knuckling your resolution because a podcast said good habits finally stick after 21 days. Welcome to Week 19, where biology meets reality and neither one cares...
Hi, I’m Naomi — the human behind Mother Nature’s Ad Agency and the inventor of Enso, a patented platform built around circular economy solutions. I spend my days obsessing over waste streams, material reuse, and why yogurt containers keep pretending they’re recyclable. (Spoiler: they’re not.)